Church Is Branding

Church is a movement that tells a better story

By Steve Chalke

The chapters on this page will help you engage, reflect and respond to Church is. We encourage you to explore these resources with friends - if you do, let us know! We’d love to hear about it and your thoughts and ideas.

Each chapter has a companion video, you’ll find that at the top of this page. Each chapter title mirrors one of its key themes which appear as on-screen titles. Below is a short introduction to each chapter, hit the download button to access the full chapter PDF and discussion questions.



Chapter One

Church is when you work with Islamic Relief. Genesis 12

We were devastated last year by the scenes of unprecedented migration as people fled the devastation and horror they faced in Syria in search of safety. We wanted to respond as a community, as one community. So we worked with both Christian Aid and Islamic Relief to set up a project called 'Harvest for Hope’.

But I believe that it’s more than disaster which binds us together. I believe there is a deeper theological root that will challenge the perceptions and ideologies that shape how we approach people from other faiths.

Download Chapter One

Chapter Two

Church is a story of hope. A story of meaning. A story of purpose Matthew 6

When I was fourteen my life was utterly transformed by my local church. The youth group that I attended helped me see that my life was wrapped up in a greater story. It lifted my ambitions beyond those my school had set for me

I chose to believe a story of hope, transformation and forgiveness instead of the story of limitations raised around me based on class and background.

Since then I have been motivated by the example and sacrifice of Jesus to tell everyone else about this great story, and find ways to make it accessible to everyone

Download Chapter Two

Chapter Three

Church is when you work with the LGBT community1 Corinthians 13

The issue of how we engage and respond to engage with the LGBT community has caused much debate and divide within the church. One of the things that I’m known for is my position on inclusion and a few years ago I wrote an article on the subject called ‘A matter of integrity’.

I was calling the church into a discussing, to once again explore what they Bible has to say on the subject.

I honestly believe that by taking scripture seriously and grappling with it at the deepest sense reveals some short-comings in the way we have understood it - which has in turn lead to the tragic and on-ging rejection of the LGBT community.

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Chapter Four

Church is when you reach out and serve others Luke 10

I’ve slowly come to understand life differently. Brining new shape, new meaning and hope to my journey so far. The flawed, broken story I knew and been given a cosmic overhaul - a new context - as I realised that my place was amongst the great story. God’s big story.

Following Jesus isn’t about a check-list or the ‘right things to believe’ or a doctrinal hit-list. It’s a lifestyle that lives and breathes, stretches and grows, reaching out with an open hand, not a clenched fist - to my neighbour and indeed, to my enemy.

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JOIN THE CAMPAIGN


FILL OUT THE FORM BELOW TO BECOME PART OF THE CHURCH IS COMMUNITY. In the coming weeks we’ll be sharing more videos and creating ways for you to join the conversation and tell us what you think church is.

We will also be in touch about a new movement coming later in the year called FAITHWORKS - it will CELEBRATE WHAT CHURCH IS AND HELP EQUIP people AROUND THE WORLD TO ACHIEVE COMMUNITY TRANSFORMATION THROUGH INNOVATION, INTEGRATION AND AWESOME IDEAS.


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For the ones that crawl and those who walk tall

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For the person with faith and the one with none at all

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For the purposeless and the purposeful

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For the gay, the straight and everyone in between

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For the searchers, the reachers, the better life seekers

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For the refugee and those at home

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For the hurting and the healed

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For you. For me.For one. For all.

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